Search Engine Strategies

Studies show over 70% of website visitors are referred by one of the major search engines. The good news is that Google, MSN Search and other major search engines will find your site, using automated robot searchers ("bots"). The bad news is that these bots will find so many other sites. Here are the results from Google for various search terms:

• Sarasota real estate: 1,050,000 results
• Bradenton restaurants: 820,000 results
• Florida insurance: 23,200,000 results

If you appear on page 23 of Google's results, you might as well appear on page 5,823: users simply won't click through to find you.

We understand what search engines are looking for. And, because their criteria changes regularly, we continually monitor the major search engines to help clients keep their high rankings.

While no ethical company can guarantee specific results, our clients have found that a well-crafted Search Engine Optimization (SEO) strategy gives them results--and those results can be dramatic.

Point of Interest

How long should you register your domain for?

Believe it or not, Google is finally giving "extra credit" for websites that have a domain name registered for more than one year.  Thinking behind this: Spammers buy domains for one year knowing they will burn it by sending millions of emails through it. Likely only a legitimate website owner would spend the extra money for a multi-year registration.